Those who have newly entered the world of SEO usually are not aware of the differences between Desktop SEO and Mobile SEO. No doubt, you will definitely come across people saying that there is no difference between the two.

Some also go to an extent to say that there is nothing known as mobile SEO.

However, this is due to lack of precise knowledge regarding the subject. Given below are a few facts that will help you clearly understand the differences between both and clear out your misconceptions, if any.

• Websites do not require a lot of scrolling when viewed on a standard sized desktop computer. However, the same when viewed on a small sized mobile phone screen may require one to scroll constantly and therefore, it is essential to modify the website in a way that is compatible with the mobile phone. Hence, an SEO expert needs to put in comparatively more efforts towards optimizing a mobile site.

• Normally, SEO experts make huge amount of efforts to produce a keyword-rich text, so that the website succeeds in attaining good search engine ranking. The same applies to mobile SEO as well, but comparatively to a greater extent. Therefore, one working on mobile SEO should thoroughly sees to it that the webpages contain relevant text and sufficient number of the desired keywords.

• In smartphones, the position of vertical results slightly differs from that on the desktop. For instance, the image results appear higher in mobile searches. No doubt, video and image optimization has a low priority in the enterprise SEO. However, the priority can change depending on the requirements of a business.

• Most of the filters available on a smartphones are different from those present on a desktop. These are mainly web, places, images, videos, maps, shopping, news and many more.

• At present, there is no option present in smartphones that can help you block contents of a particular search. However, presently Google is working hard towards making it possible for the smartphones to block unwanted web content, but for now, the feature is only available for the desktops.

• Mobile site ranking algorithms are different from those meant for desktop sites. The prime factor that differentiates the two is the location of the user. Location is one of the major aspects responsible for constantly changing the search results for mobile as well as desktop sites.

• If you own a business, you may not bother too much even if your website features at number 7 or 8 on the desktop. You know your site is available on the first page and therefore, it is likely to get the desired amount of traffic. However, holding a 7th or 8th position on mobile search result is like moving on to the second page altogether. This is definitely not what you expect.

Some people are of the opinion that those who are already into desktop SEO can easily perform the mobile SEO task.

However, this is not true. Although, the differences between mobile and desktop SEO may seem minute to you, it is very important to study them both individually. Now, do you still think that mobile SEO is an easy to do thing compared to desktop SEO?

Search Engine Optimization or SEO is a procedure, wherein a website or a webpage is optimized in a way to enhance its search engine ranking and there are different types of SEO techniques available.

Once your website attains a good search engine ranking, it is capable to attract huge traffic and thus, your site becomes highly visible to a huge set of audiences. As a result, your business moves up to the next level. Therefore, SEO is presently one of the most crucial online marketing tools used by tons of organizations across the globe.

You need to choose the one that you feel can improve your website’s ranking effectively. For this, you may have to seek the assistance of a search-engine optimization expert, who can suggest to you the most appropriate SEO methods.

The amount of traffic your website will attract completely depends on the type of SEO techniques used. Given below are different types of SEO methods that you need to know about.

• Black Hat SEO

This type of SEO uses techniques like spamdexing and cloaking to trick both the search-engine robots as well as the customers. Black Hat SEO method compels one to believe what is not true.

• Inclusion of the right keywords

When users search for something on the website, they use specific keywords related to the product they are searching for. Therefore, you need to make sure that your website content includes the right density of keywords related to your product. This will take your website higher in the search results, thereby making it visible to a larger set of audience. As a result, the online traffic towards your website increases.

• Inbound Links are one of the different types of SEO services

Not many people are aware of the fact that search engines also rank a particular website based on the inbound links it has. Inbound link is a link to your website from various other websites. Therefore, the more the number of inbound links in your website the more will be its visibility.

• Simple Website Content

The content of website should be simple and easy to understand. Avoid using long sentences. The web content needs to have an appropriate flow, which means, the first paragraph should precisely link to the second one and so on. This compels the reader to read further.

By applying these different types of SEO methods, you will surely be able to see your website right on top of the search engine results page. Make sure you opt for a method that you feel is perfect for your website. So, which of the different types of SEO methods mentioned above are you intending to choose?

People who wish to promote website and do well at SEO need to understand the importance of building a strong network with the bloggers who could play a significant role in achieving good promotion of the website. Unless the right kind of steps are taken from the beginning itself, it is difficult to get the most of one’s association with bloggers.

Here are some tips that could be implemented to create efficient outreach:

1. It’s easier to sell on twitter
One needs to understand that use of link request emails is not always very effective, as it can showcase flattery and forced compliments. Since a compliment on the content of the website can seem unnatural at times, it is wise to look for other methods to promote website.

The use of social networking sites like twitter can be more effective in this regard, as there is always a lot of activity on these sites. Since people constantly keep track of each other’s activities by adding new friends, posting new content and commenting on the various things shown there, a business can benefit greatly from these sites provided they promote website of interest using the latest strategies.

As an illustration, the use of twitter to converse with each other for about a month before requesting for link is bound to produce better results than a link request email filled with flattery.

2. It’s not an easy task to get email addresses
Normally, it is seen that owners of a website try their best to hide their email addresses with the use of contact forms, generic addresses like contact@ website.com and images.

On the other hand, they try all possible means of advertising in their social media accounts by signing into directories, making use of the post section in their blogs to link to their social media account etc.

Thus, it goes without saying that people prefer being contacted through their twitter or facebook accounts as compared to email addresses and it is relatively easy to contact website owners through their social media accounts.

Thus, in the case where a person’s name is known, he can be easily located by typing in his name on the social networking site. In case the person’s job title is unclear, one may try LinkedIn to search with the name of their company and the kind of job he does.

The use of newer tools like WeFollow, FollowerWonk and special internal search options for social networks like Facebook and Twitter can be of immense help in this regard. People who are well versed with the use of importxml () and Google Docs can bring in more ease at work to get the required addresses from Twitter with WeFollow and Followerwonk directories.

3. Make the most of Twitter’s search options
It has become relatively easy to build links with the help of Twitter search. By looking for the right kind of hashtags like #HARO, journorequest, #journalistrequest and combining them with relevant keywords one can arrive at good opportunities. It is important to respond soon as speed is a crucial aspect.

Approaches like the search for guest post opportunities can provide great results as it aims at promoting content rather than searching for content. A search for “guest post”+ keyword or “guest blog”+ keyword yields the kind of guest content that falls in similar categories that they wish to buy provided the content is genuine.

Provided the above mentioned hashtag and search ideas are giving good results, setting them up as extra panes in Tweetdeck can enable regular scanning.

4. Plan your guest posting strategy
The inclusion of relevant ideas in the first step itself would ensure that one has a good success rate when he searches for bloggers with regard to guest posting options. Having a good idea about the kind of content that has helped the blogger in the past, would make it impossible for him to turn down your offer as he would not want to lose free post on his topic.

Looking up the OSE Top pages report can help one search for any themes that recur. As an illustration, a technology blog is more likely to be in need of content with regard to Smartphone, as it is a popular topic. Thus, having an idea about the ‘in vogue’ topics would help one make use of his ideas in the subject.

For advanced searches and better results, one can even make use of Postrank, since they take into account input from the comments by users and social media too.

For people who are well versed with Google Docs, building tools as illustrated by Tom Critchlow would help in gauging the social metrics by running the obtained list of pages.

5. Promote website- carefully name lists on twitter

One can make the most of twitter lists to promote website by ensuring that he prepares a private list for the outreach targets. This would help him create a pane which he may keep track of the recent activities of the bloggers and look forward to an opportunity to interact with them. Care needs to be taken to ensure that the people on the list do not get to know about the ulterior motives of including them on your list, as it would spoil the whole game.

Make the most of the public lists to flatter your outreach targets, by using titles like “the greatest bloggers about food and travel”. Though there is no guarantee that people will look at it, one who sees it is sure to be impressed.

6. Relationships through introduction
With the use of options like LinkedIn, one can avoid the scenario of the link request being too formal and boring. By checking the information with regard to the person you target, chances of getting an introduction through a friend or a colleague who already knows the person are high.

Thus, this enables one to take advantage of existing relationships, by requesting for an introduction which makes the entry easier.

7. Showcase your professionalism
It would be worth noting that the email address does not showcase credibility of the site apart from the domain name. Thus, effectively using the profile on social networking sites would be of immense help to showcase one’s professionalism to the clients.

Thus, it is a must that one invests time in shaping his social networking profile perfectly. Even the tiniest of aspects play their role in enhancing the credibility of the profile. Thus, the right kind of formal photo instead of a logo would be advisable. Being a part of the different discussions related to the niche would send a strong message to the clients as they get to know about the professionalism and interest you take in your work.

8. Set up RSS feeds for quality bloggers – key step to promote website

Usually, for niches that are vast, there can be smaller niches within the niche, thereby, demanding for more precision at work. For example, it is easy for a blogger who deals with food to associate with a blogger in cakes. Thus, one can use the option of RSS feeds to provide such bloggers with the content of their interest and thereby, promote website with the use of links from them.

Making use of right kind of linking strategy and avoiding link building mistakes are an important part of a SEO campaign. Since the field is challenging, avoiding common mistakes that occur here would help one come up with good link building strategies.

1. Sole dependence on page rank for site’s authenticity
Since getting links from a wide range of websites is imperative for the success of any link building strategy, one needs to understand that not all websites can be gauged with the same yardstick.

The site’s authority determines its quality and the page rank of the site is what most people consider to judge its authority. Since the exact method of how page rank influences a site in terms of SERP is not known and because updating is done just once a quarter, one cannot completely rely on this aspect to gauge authority of the site. Therefore, making use of other metrics like mozRank and moztrust by SEOmoz, would provide one with better results and avoid common link building mistakes. Looking into the comments by people and user ratings would help one get a better idea about the authority of the site too.

Link building mistakes-some more questions to ask

While judging a site, one needs to ask himself as to what is the quality of the content that is provided to the readers and if they benefit from it. The relevance of the site to topics and aspects that are to be promoted also needs to be taken into consideration.

2. Use of only one keyword for link building
The main parameter of good link building is making the whole linking profile natural. For example, if 1000 people link to a site, then one has to understand that they have gotten associated with his site with different keywords and not just a single keyword.

Though the above mentioned aspect is known to most SEO analysts, people who are not knowledgeable in this regard, overuse the primary keyword. By keeping track of the anchor text that is being used and ensuring that secondary keywords, company name , address of the website, click here etc are used in the right manner, chances of getting viewers to look into deeper sections of the site are increased.

3. Looking for too many links
One of the most common link building mistakes, is trying to achieve a high number of links without having an idea about the strength of the competitor with the use of competitive research methods. The aim should be to surpass the competitor by a minimum of 5 percent links.

Good competition research brings in more systematic nature into the whole process as it makes possible for one to set up a goal number and work on achieving it. This avoids the undesirable scenario of too much time being wasted into link building.

4. Linking only to homepage
It is important to link the user to internal pages of the site and have a great linking structure within the site to ensure a good page rank for the entire site. This would prove helpful in being ranked for a large number of keywords and thereby, increase the traffic to the site. The viewers too are benefitted as they are provided with valuable content in the inner pages of the site.

Link building mistakes – considering backlinks of competitors who don’t rank for keywords of your interest

The top companies in a field need not essentially be the top five websites as per SERP. Therefore, going through the terms of your interest, researching and reviewing of the linking process of the other sites would prove helpful in avoiding link building mistakes.

Summing up, it is imperative to have a good idea about the offline and online marketing strategies of various leading companies in the field for good marketing approach. Researching the sites shown in SERP, is a must to get the best kind of linking for your website.

Since external linking keeps changing with time, a good link profile dedicated to helping viewers with quality content, would be immensely helpful in long term success. The link building book, ‘Clockwork Pirate’, by Kelvin Newman, talks about latest techniques in link building and methods to avoid link building mistakes.

One needs to understand the fact that though SEO trends remain almost the same always (quality content and good promotion determine success), the search engines like Google bring in certain changes in their algorithms often.

The key SEO trends

Top notch sites gain recognition from Google
Gone are the times when one searches Google for what he requires and ends up with sites that are filled with nothing but advertisements, spams etc. It is one of the latest SEO trends where sites with good quality content are being recognized by Google. Thus, providing helpful content to the customer is an important prerequisite of a website at present.

The response of the viewers matters
Now, it is important to keep track of the number of comments and resharing of the content of the blog. The very fact that people like a blog and comment on it sends out strong social signals which are taken into consideration by Google; thus, playing an important role in SEO.

Links are losing their importance
Though it might seem surprising, one has to accept the fact that the importance associated with links has been decreasing in the recent times. The very fact that the statistics put forwards by SEOmoz point at the role of links in SEO as 40% at present, as compared to 65% in 2009, shows the reduction in significance assigned to role of links in SEO. The reason for this lies in the fact that most of the times inclusion of spam links reduces the quality of the site.

Keyword rich content as important as usage of keyword in domain
The SEO trends related to the usage of keywords in the site has changed considerably in the recent times. Taking an example of a site that deals with dog food, in the earlier times, it was important to make sure that the keyword was included in the domain name and the main page. Irrespective of what was present in the rest of the website, the website did well at SEO. But at present, the inclusion of the keyword all over the site is very important. Thus, one needs to ensure that the landing page needs to be rich in keywords and the other pages need to be interlinked too. More content produces better results – one among the latest SEO trends

SEO trends- inclusion of links to good quality content is important

It would be advisable to ensure that one gets links from a variety of sources like article directories, sites relating to news, bookmarking sites etc.

The number of domains pointing to a website is directly proportional to the increase in SEO as per the latest SEO trends

Carefully varying the anchor texts is the key to success with relation to SEO. Going back to the example of ‘dog food’ keyword, using it in its original form in about 40% of the links and inclusion of other phrases like ‘aspects you need to know’, ‘get the best deal’, ‘check out now’ etc in the remaining 60% of links would do the job as per the latest SEO trends.

It is wise not to point all the links to the page that needs to be ranked. Ideally, 40% of the links need to point to the page that needs to be ranked and the rest to related pages.

Last, but not least, the use of no-follow links is said to be one among the latest SEO trends that add more genuineness into the use of links in the website.