Those who have newly entered the world of SEO usually are not aware of the differences between Desktop SEO and Mobile SEO. No doubt, you will definitely come across people saying that there is no difference between the two.

Some also go to an extent to say that there is nothing known as mobile SEO.

However, this is due to lack of precise knowledge regarding the subject. Given below are a few facts that will help you clearly understand the differences between both and clear out your misconceptions, if any.

• Websites do not require a lot of scrolling when viewed on a standard sized desktop computer. However, the same when viewed on a small sized mobile phone screen may require one to scroll constantly and therefore, it is essential to modify the website in a way that is compatible with the mobile phone. Hence, an SEO expert needs to put in comparatively more efforts towards optimizing a mobile site.

• Normally, SEO experts make huge amount of efforts to produce a keyword-rich text, so that the website succeeds in attaining good search engine ranking. The same applies to mobile SEO as well, but comparatively to a greater extent. Therefore, one working on mobile SEO should thoroughly sees to it that the webpages contain relevant text and sufficient number of the desired keywords.

• In smartphones, the position of vertical results slightly differs from that on the desktop. For instance, the image results appear higher in mobile searches. No doubt, video and image optimization has a low priority in the enterprise SEO. However, the priority can change depending on the requirements of a business.

• Most of the filters available on a smartphones are different from those present on a desktop. These are mainly web, places, images, videos, maps, shopping, news and many more.

• At present, there is no option present in smartphones that can help you block contents of a particular search. However, presently Google is working hard towards making it possible for the smartphones to block unwanted web content, but for now, the feature is only available for the desktops.

• Mobile site ranking algorithms are different from those meant for desktop sites. The prime factor that differentiates the two is the location of the user. Location is one of the major aspects responsible for constantly changing the search results for mobile as well as desktop sites.

• If you own a business, you may not bother too much even if your website features at number 7 or 8 on the desktop. You know your site is available on the first page and therefore, it is likely to get the desired amount of traffic. However, holding a 7th or 8th position on mobile search result is like moving on to the second page altogether. This is definitely not what you expect.

Some people are of the opinion that those who are already into desktop SEO can easily perform the mobile SEO task.

However, this is not true. Although, the differences between mobile and desktop SEO may seem minute to you, it is very important to study them both individually. Now, do you still think that mobile SEO is an easy to do thing compared to desktop SEO?

Some useful tips on how to conduct SEO for your website with the goal to increase more traffic are discussed in the article.

• Choose Words Over Image: A famous proverb reads, “Actions speak louder than words.” However, the same is not true when it comes to SEO. To conduct effective SEO for your site, words hardly play an important role. In fact, optimization of keyword density provides search ability to your site. To make the most from your site, you need to attract huge traffic to your website. Hence, by optimizing keyword density, you make your site searchable adding to its popularity.

• Quality of Content: The popularity of your site relies on the quality of content displayed on your site. Avoid overuse of keywords. As an ideal practice, maintain keyword density around 3% to 5% to have effective SEO for your site. In worst cases, a search engine may blacklist you in case you make excessive use of keywords. Further, avoid plagiarism completely.

Back linking is often cited as one of the most effective way to conduct SEO for your website

• Back linking: It is one of the effective means of optimizing your site. In fact, back linking is an effective method for conducting SEO for your website, as it involves no extra efforts such as generating high quality content, optimizing keywords and more. Back linking helps you get repeat audiences for your website. It ensures that people keep on revisiting your website.

• Affiliated marketing: It is a form of marketing, where you can earn an income as well as conducting SEO for your website. Using affiliated marketing, you can promote external links that depict relevance to the content of your site. It opens opportunities for conducting SEO as well as helps you earn money at the same time.

No one definite technique to conduct SEO for your website

• Set of techniques: All the above-mentioned techniques that help you conduct SEO for your site are just few examples of doing it. In fact, successful SEO relies on many different factors. Most people prefer utilizing a set of techniques instead of choosing a single technique. In fact, clubbing multiple techniques in correct sequence can work wonders for you.

In fact, the subject of SEO is experimental rather than theoretical. It is equally important to share and learn. This is because sharing and learning about different means is one of the best ways of conducting SEO for your website. If you believe the same, then you may share your suggestion here. You may write as which optimization technique will you prefer the most and why? Your suggestions on how to conduct SEO for your website are valuable, as it would add to the knowledge of many.

It is imperative to have a website that is ranked high in order to get more traffic into it. However, it is a well known fact that getting traffic into a website is not an easy task. As one tries to attract customers on the internet towards his products, blogs and ideas; he has to make sure that he is better than his competitors in all aspects.

Though people spend time and money in order to increase the ranking of their site and to have more relative keywords, they often tend to overlook the steps that greatly determine the performance of their site. Once a visitor checks the site, chances are high that he may leave immediately if he was not provided with what he was looking for; thus, rendering all the efforts in driving traffic into the website a waste.

Talking about the people who are involved in PPC campaigns, it is imperative to look into the next steps after the visitor clicks on certain links, since clicks determine their revenue. These marketers can lose big time if the number of click backs are higher than number of visits. Many seasoned webmasters have already acquired the SEO knowledge and skills in this aspect except newcomers who are more concerned with the methods of ranking than thinking about what happens next.

Making the most of traffic into website

Before the time of internet
In the olden days, ruling over a market was relatively easier for producers. The very statement from Henry Ford with regard to Model T Ford, ‘One may have any color, so long as it is black’, talks about the monopoly over the market. The absence of competition and lesser number of choices available for customers were the reasons for such high security to businessmen of the olden times.

The state today is completely opposite
With internet having grown to the sate of the most powerful tool of the present day, anyone can set up an online store within a few days. Thus, this accounts for the fact that each day, hundreds of new websites come into being. Consequently, market of the present times has essentially become a consumers’ market. One can now sit in the comfort of his house and buy what he needs with a click of the mouse.

Taking the above factor into consideration, businesses need to strive to provide customer satisfaction. A business can stay on top only for as long as it is appealing to the customers. An unsatisfied customer can easily switch to its competitors products with ease. The worst part about such developments lies in the fact that since search engine takes all aspects into consideration, these click backs can result in lowering the ranking of the website.

Learn what makes the visitor connected to you
Statistics show that visitors hardly take any time to asses the quality of the site they visit. In the case where they visit a page that does not provide them with solutions they were looking for, chances that they click back to the search page are very high. Unless there are no competitors with regard to the keyword of their interest, they do not waste their time trying to understand complicated sites.

One has to understand the following points when designing a campaign and working to increase traffic:

Numerous options are available to visitors. Make great first impression.
Appropriate graphic design is an important part of the site, as it plays a major role in giving the visitor a good first impression. However, it is to be understood that the ‘appropriate design’ depends on the type of the site and the customers who are targeted. Thus, understanding the visitors’ mentality is the key. As an illustration, one may consider a comparison between two sites; one owned by a fashion designer, whereas the other one runs by a webmaster. It goes without saying that the former one has a better visual design with a glossy touch to it and the second site focuses more on providing academic information to visitors. The aspect common to both designs is that they make available to the visitor what he wishes to see. Thus, understanding the visitors’ needs is most important.

Visitors assess the quality of site quickly. Ease of use.
Once the website appeals to the visitor, next aspect that governs performance is the ease of use of the website. One has to ensure that complexity of any kind needs to be avoided wherever possible, making the site more user friendly. If the navigation of a site seems to complex and the visitor feels that he is unnecessarily wasting his time, he will leave and go to the competitor instead owing to numerous choices.

Visitors do not have the patience to think. Differentiate yourself.
The key point a businessman needs to answer from a buyer’s point of view is what differentiates his products from that of his competitors and provides the customer a strong reason to buy from him. This is an important aspect, as a customer would buy from a particular seller only when he feels that the best value for his money is provided.

Mentioning the exact reason as to why a visitor must buy from you, on the main page of the website, increases the chances of making the sale as compared to the scenario wherein the customer needs to search for the solution on his own.

How to use what you know to get more traffic into the website

1. Use of the right design
It is a rule in business to be better than the competitors in all possible manners. Thus, having a look at their strategy and implementing ideas from there with a newer touch would be of great help. Learn more about the targeted market. It would be wise to have an exact idea about the visitors and their demographic background. Use of various surveys and polls would ensure that a good analysis is achieved. Check out the response of people to two different designs with the use of tools like Google optimizer.

Rinse and repeat
The safest approach to web design would be to learn from the past and implement the ideas that have worked before. It would be a good investment to hire designers who understand the subject completely, rather than the ones who focus on unimportant aspects as compared to what is actually required.

2. Make sure that the site can be used with ease
Referring to the ‘ease of use’ section above would be advisable. Keeping track of the users and the pages they visit; looking into the pages checked by test users would ensure that complications of any kind are brought into light soon and are rectified.

3. Ensure that the site appeals to the user and provides him with a strong reason to buy.
Factors to consider here are the uniqueness of your offer as compared to that of your most successful competitors, appeal of the pitch and etc.

The key points need to be made evident to the visitor and the use of elevator pitch would come in handy. Prepare various pitches and then rehearse them with friends to arrive at the most compelling and appealing one. Once you get the best one, transfer it into a video or audio file before loading it on to the website.

In addition to the above mentioned steps, responding well to the queries and complaints put across by customers is also an important part of the guidelines that help in attracting traffic into the website.

One needs to understand the fact that though SEO trends remain almost the same always (quality content and good promotion determine success), the search engines like Google bring in certain changes in their algorithms often.

The key SEO trends

Top notch sites gain recognition from Google
Gone are the times when one searches Google for what he requires and ends up with sites that are filled with nothing but advertisements, spams etc. It is one of the latest SEO trends where sites with good quality content are being recognized by Google. Thus, providing helpful content to the customer is an important prerequisite of a website at present.

The response of the viewers matters
Now, it is important to keep track of the number of comments and resharing of the content of the blog. The very fact that people like a blog and comment on it sends out strong social signals which are taken into consideration by Google; thus, playing an important role in SEO.

Links are losing their importance
Though it might seem surprising, one has to accept the fact that the importance associated with links has been decreasing in the recent times. The very fact that the statistics put forwards by SEOmoz point at the role of links in SEO as 40% at present, as compared to 65% in 2009, shows the reduction in significance assigned to role of links in SEO. The reason for this lies in the fact that most of the times inclusion of spam links reduces the quality of the site.

Keyword rich content as important as usage of keyword in domain
The SEO trends related to the usage of keywords in the site has changed considerably in the recent times. Taking an example of a site that deals with dog food, in the earlier times, it was important to make sure that the keyword was included in the domain name and the main page. Irrespective of what was present in the rest of the website, the website did well at SEO. But at present, the inclusion of the keyword all over the site is very important. Thus, one needs to ensure that the landing page needs to be rich in keywords and the other pages need to be interlinked too. More content produces better results – one among the latest SEO trends

SEO trends- inclusion of links to good quality content is important

It would be advisable to ensure that one gets links from a variety of sources like article directories, sites relating to news, bookmarking sites etc.

The number of domains pointing to a website is directly proportional to the increase in SEO as per the latest SEO trends

Carefully varying the anchor texts is the key to success with relation to SEO. Going back to the example of ‘dog food’ keyword, using it in its original form in about 40% of the links and inclusion of other phrases like ‘aspects you need to know’, ‘get the best deal’, ‘check out now’ etc in the remaining 60% of links would do the job as per the latest SEO trends.

It is wise not to point all the links to the page that needs to be ranked. Ideally, 40% of the links need to point to the page that needs to be ranked and the rest to related pages.

Last, but not least, the use of no-follow links is said to be one among the latest SEO trends that add more genuineness into the use of links in the website.

Talking about the aspect of RSS subscribers and RSS feeds, it is a well know fact that the inclusion of RSS feeds option in the website makes sure that the website is more user friendly. It also helps a person keep track of the developments with regard to the blog and associated topics, so that he can read through the topics when time demands. Thus, to take your business to newer heights, it is important to make the most of RSS subscribers.

RSS subscribers – how do I increase the count?

It is true that there is no one particular method that can bring about drastic changes in no time. However, with the use of the right kind of methods, one may achieve a significant increase in the number of RSS subscribers and a few of the working methods are as mentioned below.

1. The size of RSS icon counts

This is a key step in ensuring that the RSS option that you make available to your readers works effectively. By having a more easily visible RSS icon, it makes it possible for the readers to grasp the icon and thereby subscribe to your daily updates. Thus, provided the icon is made of large font, the chances of more RSS subscribers getting associated with your blog are high.

2. Place the icon at the right place

Though this might seem to be a very simple aspect, the results that are seen on placing the RSS icon on the topmost portion of the web page or on the lower end immediately after the article, are significant. It is said that these are the two best places for RSS icons, where the chances of people choosing to associate with your blog are increased.

3. Make sure to place it in the very front page

This is a key step for every person who wishes to increase the number of RSS subscribers. Since the possibility is very high that the reader might land on any page of the website, the option of RSS icon should be made available in all pages. This provides the reader with an opportunity of subscribing immediately, in case he likes the matter in the blog.

4. Explain about RSS

One needs to note the point that people who come across his website can be from the non tech background too. Thus, it would be worth mentioning to this kind of people as to what is meant by RSS and how they may subscribe to this option on your website. This step can ensure that you do not lose out any RSS subscribers.

5. Work smart – use your RSS feed URL in comments to increase RSS subscriber count

This is one such method which if followed on regular basis can work wonders for a person in hitting on more number of RSS subscribers. One needs to make sure that whenever he comments on any post or blog, the mention of his RSS feed URL is done. This makes sure that many people come across the URL and thereby subscribe to your RSS feed. The point that needs to be kept in mind here is that the information posted on the net will work for you as long as internet is in vogue.

6. Subscribe to blogs on similar niches

This is an important step that will make sure that you get genuine RSS subscribers to your blog. By subscribing to another blog, you provide the people who own that blog with information about your RSS feed and they too will subscribe to yours.

Having a large number of RSS subscribers will greatly increase the number of people to purchase from your affiliate links and in turn increase the income of your website.

The methods mentioned above are simple to use and can ensure that the RSS subscribers to your blog increases exponentially.