Those who have newly entered the world of SEO usually are not aware of the differences between Desktop SEO and Mobile SEO. No doubt, you will definitely come across people saying that there is no difference between the two.

Some also go to an extent to say that there is nothing known as mobile SEO.

However, this is due to lack of precise knowledge regarding the subject. Given below are a few facts that will help you clearly understand the differences between both and clear out your misconceptions, if any.

• Websites do not require a lot of scrolling when viewed on a standard sized desktop computer. However, the same when viewed on a small sized mobile phone screen may require one to scroll constantly and therefore, it is essential to modify the website in a way that is compatible with the mobile phone. Hence, an SEO expert needs to put in comparatively more efforts towards optimizing a mobile site.

• Normally, SEO experts make huge amount of efforts to produce a keyword-rich text, so that the website succeeds in attaining good search engine ranking. The same applies to mobile SEO as well, but comparatively to a greater extent. Therefore, one working on mobile SEO should thoroughly sees to it that the webpages contain relevant text and sufficient number of the desired keywords.

• In smartphones, the position of vertical results slightly differs from that on the desktop. For instance, the image results appear higher in mobile searches. No doubt, video and image optimization has a low priority in the enterprise SEO. However, the priority can change depending on the requirements of a business.

• Most of the filters available on a smartphones are different from those present on a desktop. These are mainly web, places, images, videos, maps, shopping, news and many more.

• At present, there is no option present in smartphones that can help you block contents of a particular search. However, presently Google is working hard towards making it possible for the smartphones to block unwanted web content, but for now, the feature is only available for the desktops.

• Mobile site ranking algorithms are different from those meant for desktop sites. The prime factor that differentiates the two is the location of the user. Location is one of the major aspects responsible for constantly changing the search results for mobile as well as desktop sites.

• If you own a business, you may not bother too much even if your website features at number 7 or 8 on the desktop. You know your site is available on the first page and therefore, it is likely to get the desired amount of traffic. However, holding a 7th or 8th position on mobile search result is like moving on to the second page altogether. This is definitely not what you expect.

Some people are of the opinion that those who are already into desktop SEO can easily perform the mobile SEO task.

However, this is not true. Although, the differences between mobile and desktop SEO may seem minute to you, it is very important to study them both individually. Now, do you still think that mobile SEO is an easy to do thing compared to desktop SEO?

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