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Great Ways to Grow Your Business Using Twitter

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Twitter is a free social-networking and micro-blogging service that enables users to send and read each other’s updates.  It is an instant messaging service that is made available to the public. Twitter also allows you or anyone to post updates as often as you need with a maximum of 140 characters for each post.

Grow Your Twitter

Below are a list of Twitter benefits which can be further explored:

  1. Twitter lets those within this globe to get into the network of contacts to get information on what is going on in each others’ lives, from the mundane to the dramatic.
  2. Twitter messages, travelling over multiple networks and devices, have touched the lives of families needing help during natural disasters, have led strangers becoming friends, and also enables politicians reaching out to their constituents.
  3. From a security standpoint, Macs are inherently more secure than other systems, so Twitter can worry less about safeguarding source code and other intellectual properties.
  4. Twitter is a minimalist communication medium that is very powerful, even on its own. Even the presidents or CEOs of any company are able to have a better connection on a personal level with their employees and customers.
  5. Twitter helps to promote good (and bad) word of mouth for certain products or brand of a company by attracting more new customers and keeping the current customers coming back again.   This will directly attract more sales and revenues, and will also increase  web sales and web traffic significantly.
  6. Twitter can also bring in constructive suggestions from users to help promote new products indirectly. You can use this channel to collect instant feedback about the new products & services. Ideas and necessary corrective actions on complaints need to be defined necessarily. By using Twitter, the company can monitor these complaints and propose necessary compensations before these complaints become a wild fire.
  7. It also act as an avenue to bring oneself in front of high profile people.
  8. The social network features of Twitter provide a potential channel to build viral marketing campaigns. The essential point is to integrate Twitter in the viral marketing campaign.  If you are doing an online campaign, you may create a link through to Twitter that includes a certain message.
  9. Increase in brand awareness especially for new products or new branding to attract new niche in the market and effectively targeting a specific demographic for new sales or new features designed for existing products.
  10. Twitter could also be used to find potential employees, especially for a media or technology related industry, Twitter provides an additional proactive recruitment channel and could help you find your next employee.
  11. Twitter could be used in an academic setting to foster interaction on a given topic. Twitter can be a viable platform for metacognition, getting users to be brief and precise.
  12. In addition, Twitter can also provide a simple way for attendees at a conference to share thoughts about particular sessions and activities with others at the event and those unable to attend.

Here are some tools to help you investigate your tweet and make an informed decision about whether to keep following them as the choices available are too huge and broad:

Twitter Grader – Twitter Grader assigns every users a rating from 1-100. From here, you can investigate how engaged the people you’re following are and that can help you decide if you want to keep following them.

Twin-fluence is a scientific approach to measure the influence of Twitter users. This is just another set of metrics you can use to help you figure out who you want to follow.

Tweet-cloud – One of the most important factors when deciding whether you want to follow a Twitter user, is the sort of content they tweet about.

Twitter Karma – Twitter Karma lets one sort through all your followers and see who’s not following you in return, who you have a mutual follow/follow-back relationship with, and who is following you that you’re not following back.

Friend or Follow – Friend or Follow does essentially the same thing as Twitter Karma, helping you figure out who your friends, follows, and fans are on Twitter.

Qwitter – Qwitter will send update emails whenever someone stops following you. It will even let you know what you tweeted that caused them to stop following you, which could be useful for future references.

This original article is presented to you by LetsTalkSeo.com © 2009



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Filed Under: Advertisement, Analytics & Strategy, Branding, Fundamentals, Link Building, Marketing, Optimization, Page Rank, SEM, Social Media, Viral

Tags: brand awareness, Communication Medium, Constructive Suggestions, Corrective Actions, Intellectual Properties, Messaging Service, Multiple Networks, promotion, social networking, Twitter, Web Traffic, Word Of Mouth

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