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	<title>LetsTalkSEO.com &#187; Contextual</title>
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		<title>Effective Ways to Write Good Ads</title>
		<link>http://www.letstalkseo.com/effective-ways-to-write-good-ads/</link>
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		<pubDate>Thu, 19 Nov 2009 18:00:10 +0000</pubDate>
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				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Analytics & Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Contextual]]></category>
		<category><![CDATA[Fundamentals]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Magic Formula]]></category>
		<category><![CDATA[Response Rate]]></category>
		<category><![CDATA[Risk Reversal]]></category>
		<category><![CDATA[Skepticism]]></category>
		<category><![CDATA[Statistics Help]]></category>
		<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[This is as close to a magic formula as you can get. There&#8217;s a lot more to writing ads than following a formula, of course, but having this framework should get you well on the way to writing a competent, if not great, marketing piece.

If you&#8217;ve been digging around at the library and gotten into [...]]]></description>
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