Ever since its inception, the Bing Search Engine by Microsoft has grabbed plenty of attention from the SEO community. This of course, is quite natural given its hype as a formidable player that has the potential to compete with Google. But, it is also not the only one that has come to the fore. So, the expectation that it will greatly affect the monopoly of Google may be unfounded. But Bing is different from most other search engines in a positive way, which is its major plus point.

How different is Bing?

Its cute background undoubtedly creates a first impression and any misgivings you have about irrelevant search algorithms being camouflaged by graphical frills goes away when you are promptly led to different relevant search results.

But these relevant search results put the SEO experts in a fix. Even though they are relevant; the results differs from that presented by Google. That is, even if you get relevant search results, whether you use Bing or Google, yet when you compare the two sets, they are different.

The algorithm of Bing is one of the facts that have drawn the attention of SEO experts. The difference in search results is undoubtedly due to the difference in the algorithms of Google and Bing. So, a natural corollary to this is the question, whether the difference is so drastic to warrant the re-optimization of a site for Bing.

How to optimize your site for Bing?

Wait. Although this is the obvious thing to do, it is still premature to evaluate the steps necessary to achieve this.

That apart, despite the potential growth of Bing, it has still not yet established itself as a viable alternative to Google. Or whether it will be one of the many of the ineffectual attempts by another Search Engine to take its place? Gauge the response of the users – whether they get attracted to it fast or continue to use Google. After you get the clear picture, you may think of optimizing. Till then wait and watch.

What are the things that responsible for ranking a site high with Bing?

As expected, the detailed algorithm of Bing is yet to be available. Hence, speculation is rife as to what constitute the factors that makes it rank high with Bing as compared to Google. SEO experts are trying to delineate the SEO tactics that might work after analyzing the results of different search queries. And the results turn out to be quite interesting.

Some SEO experts believe Bing to be like Live Search but there are marked differences between them, as pointed out by many others. But they all admit that Bing is ahead of Live Search, as far as relevant search results are concerned.

SEO experts differ about the intricacies of algorithms and naturally they disagree about Bing as well. But the following factors are believed to hold the key regarding Bing optimization.

Back links are no longer that important – A comparison between 10 search results of Bing and Google point that the sites of Bing have less backlinks compared to that of Google’s. The relevance of no-follow with Bing is still unclear.

Inbound anchor text is important – The volume and type of inbound links have little bearing on the Bing. But the anchor text is important for Bing. But as the anchor text also reflect the quality of inbound links, using good anchor text would be effective both in case of Google and Bing.

Link spamming would hardly help in Bing – Link spamming is less fruitful in Bing as the quantity of backlinks, even they are of high quality, is of not much relevance compared to Google.

Onpage factors are more important than Google – There is a growing belief that onpage factors are more important in case of Bing. This forms the most controversial point and many SEO experts disagree to this view.

Bing takes into account the authority of the site – In case this one turns out to be true, the search engine is heavily loaded in favor of older sites and/or sites of authoritative organizations and hence blogging and other small sites would have less visible presence on the net.

PR doesn’t have much value – You would find some PR2 or PR1 sites among the top 10 results, while searching through competitive keywords in Bing. This is not normal in case of Google.

Fresh content is of not importance – It appears that fresh content is not very crucial in Bing as compared to Google. This could be due to the fact that it might be having difficulty in indexing all the sites quickly. Bing gives greater stress to the age of the domain specific and line ups relevant yet ancient pages.

Bing is more Flash-friendly – The optimization of a Flash site for Google is a difficult task.  It appears that for Bing is far more flash-friendly. This is good news for the sites where Flash has been employed.

It is still unclear what factors are most relevant with Bing. But one thing is clear that their algorithm is precise, as the relevance of the search results show. One of the factors, responsible for the relevant search results, may be that web masters are yet to come up with SEO tactics for optimization. Hence, the content seems to be authentic. So, whether the search results will remain relevant or not will be known only after webmasters develop them to optimize Bing.

This original article is presented to you by LetsTalkSEO.com © 2010

If you have a web-based business or if a significant portion of your business is performed on the internet through your website, then the best advertising and marketing is completed by submitting your website to a search engine.

No amount of press releases, newspaper or radio ads, banner ads, spam emails or newsletters will achieve the same results, although it may be effective in a small proportion.

Beware of companies that promise an automatic submission of your website to hundreds of search engines which are most times nothing more than false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

As with many things, researching or getting referrals from other companies that have had great success with an SEO company is always the safest way to ensure that your website is going to be in genuinely caring hands. There are so many websites on the internet trying to make a quick buck by any means necessary.

Business dealings with the wrong types of people can be very cut-throat if you’re not careful in considering and researching where you decide to go in finding your marketing partners for life.

Before you begin to submit your website to search engines, it is best to ensure that your websites are thoroughly designed to a professional quality using the right key words, good graphics and pictures and appropriate, relevant content. Don’t submit websites that are incomplete.

While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

The creation and growing life of your website in the infancy stages are always going to come with many great challenges. But once you have overcome those challenges and beaten the odds, you will most likely be able to repeat this pattern over and over if you wanted to do so.

You could also decide to become a consultant and help others to become better with their dealings online. They could learn from your mistakes and discoveries just as you had with your wonderful mentors.

Mere submissions alone to search engine companies will not guarantee that your site would be immediately listed and the ranking will be at the very top. Because there are thousands of new websites coming up every day and it may take quite some time before they take up your site for review by human editors.

One important factor to remember while submitting your website is to include a site map of your website which makes the crawling easy for the web robots. Search engines like Google hardly consider submissions without site maps.

It just makes sense to do everything that you can think of to make the robot’s job in crawling your website as easy as it can possibly be from your end. It can also be referred to as optimizing your website to just flow very smoothly without hardly any interruption at all from the search engine programs that hit all kinds of dead ends and errors as people place businesses online.

There are many online companies that accept search engine submission services. You can choose to do it yourself with software packages available all over on the internet.

The best way, as with anything, is to get to know your prospective source of help and information as much as you can. Over some time this will develop in your mind as a trustworthy source that you can always depend on for a very long time, you hope.

You will hear from many users online that you should stay as far away as you can get from these automatic submission companies. This is very much the case in most of what you may stumble onto online.

I repeat that there are a few good, solid and dependable companies that you can find by knowing the right people and being associated with a good network of business minded people.

Everyday, hundreds and millions of Internet users access the network in search of something they need or want. In the earlier days, users had a much easier time locating just exactly what they sought because very few online entities were in existence, and they offered very little services. Thus, it was easy to determine which sites actually contained what they needed.

Fast forward to the current period, and instead you find hundreds and millions of content varying in degree almost to the same extent as to the number of average users of the Internet per day. Businesses, institutions, and even individual users generate their own websites and content by using simple means, and as such, a searcher may end up having to choose from hundreds of choices in pursuit of materials related to what they are searching for.

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Search engines play a huge role in making the current scenario work. Major search engine service providers, like Google, create user interfaces that allow for their users to enter words, or keywords, relating to what they are searching for. Various methods are then employed in order to search for the content links. Either they employ purely organic searches, which lists matches to the keywords regardless of whether they are paid or not, or they utilize crawler search engines. Crawler search engines simulate the crawling movement when they travel through the codes of each website and deciphering relationships between links and pages.

To maximize the potential of search engines in providing businesses their much-needed online traffic (and hopefully translate traffic into sales), SEO or Search Engine Optimization method was created. SEO is centered in trying to provide a business with quality content and websites in order for it to help rise in the rankings in the query listings. Central to SEO is a customer-oriented approach, and is achieved mainly by providing well-written information in the website, as well as making sure that the content found in their websites are relevant to what the users are looking for.

However, for SEO to work, there must be a clear and tangible relation between keywords and relevant content. After all, if the search engine finds great difficulty in tracing matches back to keywords provided by the users, chances are, the website will not be found by the target market.

SEO works with keywords at the very onset of the business. The business picks a variety of keywords to which their website will be related to in search engines. If the user enters in the search engine a keyword that matches the keywords related to the business’s website, a high-ranking match is displayed among the listings.

Keyword selection and the effort that goes with it is only justified; after all, the nature of the keywords a business selects can make or break its campaign.

In order to effectively match a business’s keywords to those that will be entered by the users, selecting keywords must take into consideration the variety of keywords under the same topic that could be utilized when searching for it. For starters, making a list of around 50 keywords and selecting those that make greatest impact will help narrow down the keywords that should be bid for by the company when trying to get a spot in the listings.

In selecting keywords, it must also be taken into consideration the sort of response generated by certain keywords, alongside the people who would respond greatly to those words. By selecting keywords with the expressed intent of targeting a particular consumer base, the business creates a greater probability of visitors to the website being actual interested buyers instead of web window shoppers.

Moreover, selecting keywords that are closest in relevance to the content of the website better streamlines traffic into that which yields profits.

Popular keywords are those that users often enter into search engines and look for. These popular keywords (and the subsequent websites) usually are recipients to huge amounts of traffic, and as such, are subject to higher rankings in listings.

While popularity, relevance, and targeting are important, it must be balanced with the competitive demand for a particular keyword. Obviously, more businesses vying for the same word would create difficulties in acquiring that keyword for a business’s use. Before selecting keywords, it is imperative that checks may be made in order to make sure that while the keywords are popular, relevant, and targeted, they are also not within the too competitive bracket, which will make it extremely difficult to acquire and rank.

Keyword selection is important in every SEO campaign. Only in pre-meditating keywords and studying market behavior in relation to these keywords can the benefits of this productive relationship be clearly seen.

It’s the dream of every online blogger to be the acknowledged king of the hill. When it comes to search engine optimization (SEO), to be king of the search engine hill is to have as many people link your site to theirs. One-way.

Search engine optimization is a method of preparing a site for high ranking in search engine queries. Methods on optimization vary between legitimate ways like continually improving content relevancy and ease of navigation to tricks like keyword stuffing, link farming, etc.



The term used for people to have your site linked to theirs one-way is to have an inbound link. With search engine giants like Google and its PageRank system, it places significant value on the number of links pointed to your site because it is considered a vote of confidence and relevance by that site.

As stated by Google: “In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.” And a large vote of confidence online not only means fame but most likely even fortune. This is because the relevancy of a site causes it to rank higher in the search engine search strings, attracting more attention from consumers and attracting revenue from companies willing to pay to appear on the same site.

In effect, one-way inbound links are now as good as gold.

So far, there are five effective ways to acquire inbound links:

1. Wait for Offers. The normal way of getting inbound links. This method is the most ethical of the strategies. This method banks on the fact that if the site has great content that is constantly fresh and interesting, with a navigation system that does not require rocket science, people will eat it up. Offers will come of their own volition. Then you get your links.

2. Play Musical Chairs. A devious way of getting inbound links using reciprocation with a twist. Reciprocation is the most common form of getting links which doesn’t hold much water with page ranking systems of search engines.

Normally search engines can detect reciprocal links, but if reciprocation is layered, i.e. indirect, it takes the engine much more work to detect it, requiring more complex algorithms. The price for doing this trick is steep, though. You have to have more than one website. Some people make a pretty penny putting up links one-way.

3. Apply for Inbound Links. Yes, it’s not a crime to promote your site. You can submit your site for review at people-run directories whose interests run into the subject matter of your site.

If the world wide web is the analogy of the earth, a directory can be best described as a town, where almost everybody knows each other. Any new arrival gets a thorough once-over and the whole town votes to see if you can get to stay.

4. Links for Sale. Some high-ranking sites are willing to sell their outbound links to the highest bidder. Sites that are popular with PageRank or other search engine ranking systems use this extra capacity for extra income sometimes.

However, the drawback to this is that the sites are only mercenary, selling their sites for rent. You have no link-equity other than the amount of cash you shell out to keep on existing on their site. Search engines such as Google are actively trying to dampen these efforts as it degrades the relevance of their search engine results.

5. Be Generous, Distribute Content. Of all the strategies stated, this is a highly effective method of getting better quality, legitimate one-way links. You give other websites a reason to put a link on their sites to point in your direction.

All sites are always looking for fresh content for their sites. A site cannot expect to stay number one in relevancy if they just keep on refreshing the content of their sites once every month. Most of the time these sites will even pay for fresh online content to a slew of writers. For a discounted offer, you can have a “about the author” link posted on the site with your own content. Be creative. The key is to make it mutually beneficial.

Ultimately, with a little patience, elbow grease, and luck. It pays to just be honest and stick with the stuff you like to talk about. You don’t regret eating up the time and you enjoy the process.