Those who have newly entered the world of SEO usually are not aware of the differences between Desktop SEO and Mobile SEO. No doubt, you will definitely come across people saying that there is no difference between the two.

Some also go to an extent to say that there is nothing known as mobile SEO.

However, this is due to lack of precise knowledge regarding the subject. Given below are a few facts that will help you clearly understand the differences between both and clear out your misconceptions, if any.

• Websites do not require a lot of scrolling when viewed on a standard sized desktop computer. However, the same when viewed on a small sized mobile phone screen may require one to scroll constantly and therefore, it is essential to modify the website in a way that is compatible with the mobile phone. Hence, an SEO expert needs to put in comparatively more efforts towards optimizing a mobile site.

• Normally, SEO experts make huge amount of efforts to produce a keyword-rich text, so that the website succeeds in attaining good search engine ranking. The same applies to mobile SEO as well, but comparatively to a greater extent. Therefore, one working on mobile SEO should thoroughly sees to it that the webpages contain relevant text and sufficient number of the desired keywords.

• In smartphones, the position of vertical results slightly differs from that on the desktop. For instance, the image results appear higher in mobile searches. No doubt, video and image optimization has a low priority in the enterprise SEO. However, the priority can change depending on the requirements of a business.

• Most of the filters available on a smartphones are different from those present on a desktop. These are mainly web, places, images, videos, maps, shopping, news and many more.

• At present, there is no option present in smartphones that can help you block contents of a particular search. However, presently Google is working hard towards making it possible for the smartphones to block unwanted web content, but for now, the feature is only available for the desktops.

• Mobile site ranking algorithms are different from those meant for desktop sites. The prime factor that differentiates the two is the location of the user. Location is one of the major aspects responsible for constantly changing the search results for mobile as well as desktop sites.

• If you own a business, you may not bother too much even if your website features at number 7 or 8 on the desktop. You know your site is available on the first page and therefore, it is likely to get the desired amount of traffic. However, holding a 7th or 8th position on mobile search result is like moving on to the second page altogether. This is definitely not what you expect.

Some people are of the opinion that those who are already into desktop SEO can easily perform the mobile SEO task.

However, this is not true. Although, the differences between mobile and desktop SEO may seem minute to you, it is very important to study them both individually. Now, do you still think that mobile SEO is an easy to do thing compared to desktop SEO?

Some useful tips on how to conduct SEO for your website with the goal to increase more traffic are discussed in the article.

• Choose Words Over Image: A famous proverb reads, “Actions speak louder than words.” However, the same is not true when it comes to SEO. To conduct effective SEO for your site, words hardly play an important role. In fact, optimization of keyword density provides search ability to your site. To make the most from your site, you need to attract huge traffic to your website. Hence, by optimizing keyword density, you make your site searchable adding to its popularity.

• Quality of Content: The popularity of your site relies on the quality of content displayed on your site. Avoid overuse of keywords. As an ideal practice, maintain keyword density around 3% to 5% to have effective SEO for your site. In worst cases, a search engine may blacklist you in case you make excessive use of keywords. Further, avoid plagiarism completely.

Back linking is often cited as one of the most effective way to conduct SEO for your website

• Back linking: It is one of the effective means of optimizing your site. In fact, back linking is an effective method for conducting SEO for your website, as it involves no extra efforts such as generating high quality content, optimizing keywords and more. Back linking helps you get repeat audiences for your website. It ensures that people keep on revisiting your website.

• Affiliated marketing: It is a form of marketing, where you can earn an income as well as conducting SEO for your website. Using affiliated marketing, you can promote external links that depict relevance to the content of your site. It opens opportunities for conducting SEO as well as helps you earn money at the same time.

No one definite technique to conduct SEO for your website

• Set of techniques: All the above-mentioned techniques that help you conduct SEO for your site are just few examples of doing it. In fact, successful SEO relies on many different factors. Most people prefer utilizing a set of techniques instead of choosing a single technique. In fact, clubbing multiple techniques in correct sequence can work wonders for you.

In fact, the subject of SEO is experimental rather than theoretical. It is equally important to share and learn. This is because sharing and learning about different means is one of the best ways of conducting SEO for your website. If you believe the same, then you may share your suggestion here. You may write as which optimization technique will you prefer the most and why? Your suggestions on how to conduct SEO for your website are valuable, as it would add to the knowledge of many.

I was really pessimistic about using ratings extensions after they were syndicated. How can unsatisfactory feedback be managed? Are there chances of small and medium advertisers benefiting from extensions if they are flooded with reviews together with aggregators?

A Call to Action Page Driven by Consumers

After careful scrutiny and a bit of peer discussion, I felt the boldness of the product. The extension allows brands to use up more space within the page and establishing a more energetic call to action.

In “Image Ads in Search – Yep, They Help” related to other Google extension products, we have noticed a general increase of 13 percent in CTR while translating to a conversion of at least 14 percent. Are we expecting similar advertiser results? If Google slowly accepts additional onsite content with reviews, I guarantee it.

Onsite Review Affiliations

A huge percentage of ratings come from sites like Epinions, Bizrate, Viewpoints, and ResellerRatings.com. I normally look to these aggregators while researching, although I value onsite feedback from consumers.

The partnership of Google and Bazaarvoice to provide product search should work together with paid ratings. Is Google going to allow advertisers to differentiate onsite from comparison sites? Are the advertisers able to manage the rating’s definite aspects? Are the ratings involved with quality scores?

Stacking Extensions

Visual search is sure to improve. The nature of Google allows them the ability to explore. Stacking Extensions among results builds a better experience for users by using more educational visual signs.

A more preferable extension is associated with the plus box products such as product plus box, an extension for local maps, and extensions for forms. Does it include stacking ratings concerning the extension of the plus box? Is it useful for retailers to have these extensions including precise ratings for each product? Does it include hoteliers who utilize map extensions for them to see ratings of property locations?

Real-Time Search

While results are developing into instantaneous search, expect the integration of results within paid search. Is it possible for Microsoft to take advantage of its Facebook share by using the “Like” option with paid results?

Pandora has begun a similar action in its “John Smith Likes this artist” option in its music interface. Facebook friends having similar music preferences are shown below the artist. Imagine if Microsoft will use profile information in matching you with other ratings of your friends with similar profiles.

Reviews are quick in spreading regardless of opinion. While advertisers perform better in using these feedbacks in all digital media, I am sure we can scale them.

This original article is presented to you by LetsTalkSEO.com © 2011

People often mix up Google AdWords with Google AdSense especially if they aren’t familiar with internet marketing. Honestly, when I started internet marketing, I thought of them as similar products by Google. Nevertheless, only one thing made sense to me that time, it was how people kept saying that these two were critical in making passive income.

So, do you wish to ask about what makes Google Adwords different from AdSense?

I will simplify things according to how I understand them. Google AdWords, are ads shown by Google and listed below ‘Sponsored Links’ and similar headings, This is usually located on the upper right corner of the Google page or at the top of the search results. If you have noticed this before and wondered how people place their products or services there, it is simply because they register an account in Google AdWords and are enjoying the results of their AdWords campaign by having plenty of traffic and a more established online presence.

Please do not misunderstand what I’ve said. These are paid ads and the fees charged are small. If there weren’t any, then everyone will take advantage of it and the right portion of the page will be filled with ads instead. Nevertheless, if this is used effectively and with well-researched keywords, you are assured of earning back your investment and making more profit. This is why Google AdWords is recognized as among the best ways to get you to hero sales from zero sales in a short time with almost no effort.

You are only charged once a visitor clicks on any of your ads. This is a reasonable set-up because you will only pay for the ads that get you traffic and sales rather than paying a set amount for none at all. This makes it a reliable and fair system. I advice anyone to research about AdWords online, one day will be enough to get acquainted with the information and then you will be set for a successful business.

It is now time to get acquainted with Google AdSense. it is not the same as AdWords, it even works the opposite way, which is, you will be the one paid! To make it simple, if you own a website or a blog and wish to earn extra, you can insert Google ads on any of your pages. This product, is not yours, it is from them and you will have the opportunity to advertise and promote it by placing it there. If a visitor clicks on the ad, you will earn money. This is a perfect tool for instant money but should not be considered for the long term. If your blog is just for fun or if you own a small site, it will not buy you a house in France! Google AdWords, is for more serious businessmen who want a long term solution to get traffic and sales. It is definitely, one of the fastest ways to succeed.

This original article is presented to you by LetsTalkSEO.com © 2010

Ever since its inception, the Bing Search Engine by Microsoft has grabbed plenty of attention from the SEO community. This of course, is quite natural given its hype as a formidable player that has the potential to compete with Google. But, it is also not the only one that has come to the fore. So, the expectation that it will greatly affect the monopoly of Google may be unfounded. But Bing is different from most other search engines in a positive way, which is its major plus point.

How different is Bing?

Its cute background undoubtedly creates a first impression and any misgivings you have about irrelevant search algorithms being camouflaged by graphical frills goes away when you are promptly led to different relevant search results.

But these relevant search results put the SEO experts in a fix. Even though they are relevant; the results differs from that presented by Google. That is, even if you get relevant search results, whether you use Bing or Google, yet when you compare the two sets, they are different.

The algorithm of Bing is one of the facts that have drawn the attention of SEO experts. The difference in search results is undoubtedly due to the difference in the algorithms of Google and Bing. So, a natural corollary to this is the question, whether the difference is so drastic to warrant the re-optimization of a site for Bing.

How to optimize your site for Bing?

Wait. Although this is the obvious thing to do, it is still premature to evaluate the steps necessary to achieve this.

That apart, despite the potential growth of Bing, it has still not yet established itself as a viable alternative to Google. Or whether it will be one of the many of the ineffectual attempts by another Search Engine to take its place? Gauge the response of the users – whether they get attracted to it fast or continue to use Google. After you get the clear picture, you may think of optimizing. Till then wait and watch.

What are the things that responsible for ranking a site high with Bing?

As expected, the detailed algorithm of Bing is yet to be available. Hence, speculation is rife as to what constitute the factors that makes it rank high with Bing as compared to Google. SEO experts are trying to delineate the SEO tactics that might work after analyzing the results of different search queries. And the results turn out to be quite interesting.

Some SEO experts believe Bing to be like Live Search but there are marked differences between them, as pointed out by many others. But they all admit that Bing is ahead of Live Search, as far as relevant search results are concerned.

SEO experts differ about the intricacies of algorithms and naturally they disagree about Bing as well. But the following factors are believed to hold the key regarding Bing optimization.

Back links are no longer that important – A comparison between 10 search results of Bing and Google point that the sites of Bing have less backlinks compared to that of Google’s. The relevance of no-follow with Bing is still unclear.

Inbound anchor text is important – The volume and type of inbound links have little bearing on the Bing. But the anchor text is important for Bing. But as the anchor text also reflect the quality of inbound links, using good anchor text would be effective both in case of Google and Bing.

Link spamming would hardly help in Bing – Link spamming is less fruitful in Bing as the quantity of backlinks, even they are of high quality, is of not much relevance compared to Google.

Onpage factors are more important than Google – There is a growing belief that onpage factors are more important in case of Bing. This forms the most controversial point and many SEO experts disagree to this view.

Bing takes into account the authority of the site – In case this one turns out to be true, the search engine is heavily loaded in favor of older sites and/or sites of authoritative organizations and hence blogging and other small sites would have less visible presence on the net.

PR doesn’t have much value – You would find some PR2 or PR1 sites among the top 10 results, while searching through competitive keywords in Bing. This is not normal in case of Google.

Fresh content is of not importance – It appears that fresh content is not very crucial in Bing as compared to Google. This could be due to the fact that it might be having difficulty in indexing all the sites quickly. Bing gives greater stress to the age of the domain specific and line ups relevant yet ancient pages.

Bing is more Flash-friendly – The optimization of a Flash site for Google is a difficult task.  It appears that for Bing is far more flash-friendly. This is good news for the sites where Flash has been employed.

It is still unclear what factors are most relevant with Bing. But one thing is clear that their algorithm is precise, as the relevance of the search results show. One of the factors, responsible for the relevant search results, may be that web masters are yet to come up with SEO tactics for optimization. Hence, the content seems to be authentic. So, whether the search results will remain relevant or not will be known only after webmasters develop them to optimize Bing.

This original article is presented to you by LetsTalkSEO.com © 2010