Those who have newly entered the world of SEO usually are not aware of the differences between Desktop SEO and Mobile SEO. No doubt, you will definitely come across people saying that there is no difference between the two.

Some also go to an extent to say that there is nothing known as mobile SEO.

However, this is due to lack of precise knowledge regarding the subject. Given below are a few facts that will help you clearly understand the differences between both and clear out your misconceptions, if any.

• Websites do not require a lot of scrolling when viewed on a standard sized desktop computer. However, the same when viewed on a small sized mobile phone screen may require one to scroll constantly and therefore, it is essential to modify the website in a way that is compatible with the mobile phone. Hence, an SEO expert needs to put in comparatively more efforts towards optimizing a mobile site.

• Normally, SEO experts make huge amount of efforts to produce a keyword-rich text, so that the website succeeds in attaining good search engine ranking. The same applies to mobile SEO as well, but comparatively to a greater extent. Therefore, one working on mobile SEO should thoroughly sees to it that the webpages contain relevant text and sufficient number of the desired keywords.

• In smartphones, the position of vertical results slightly differs from that on the desktop. For instance, the image results appear higher in mobile searches. No doubt, video and image optimization has a low priority in the enterprise SEO. However, the priority can change depending on the requirements of a business.

• Most of the filters available on a smartphones are different from those present on a desktop. These are mainly web, places, images, videos, maps, shopping, news and many more.

• At present, there is no option present in smartphones that can help you block contents of a particular search. However, presently Google is working hard towards making it possible for the smartphones to block unwanted web content, but for now, the feature is only available for the desktops.

• Mobile site ranking algorithms are different from those meant for desktop sites. The prime factor that differentiates the two is the location of the user. Location is one of the major aspects responsible for constantly changing the search results for mobile as well as desktop sites.

• If you own a business, you may not bother too much even if your website features at number 7 or 8 on the desktop. You know your site is available on the first page and therefore, it is likely to get the desired amount of traffic. However, holding a 7th or 8th position on mobile search result is like moving on to the second page altogether. This is definitely not what you expect.

Some people are of the opinion that those who are already into desktop SEO can easily perform the mobile SEO task.

However, this is not true. Although, the differences between mobile and desktop SEO may seem minute to you, it is very important to study them both individually. Now, do you still think that mobile SEO is an easy to do thing compared to desktop SEO?

I was really pessimistic about using ratings extensions after they were syndicated. How can unsatisfactory feedback be managed? Are there chances of small and medium advertisers benefiting from extensions if they are flooded with reviews together with aggregators?

A Call to Action Page Driven by Consumers

After careful scrutiny and a bit of peer discussion, I felt the boldness of the product. The extension allows brands to use up more space within the page and establishing a more energetic call to action.

In “Image Ads in Search – Yep, They Help” related to other Google extension products, we have noticed a general increase of 13 percent in CTR while translating to a conversion of at least 14 percent. Are we expecting similar advertiser results? If Google slowly accepts additional onsite content with reviews, I guarantee it.

Onsite Review Affiliations

A huge percentage of ratings come from sites like Epinions, Bizrate, Viewpoints, and ResellerRatings.com. I normally look to these aggregators while researching, although I value onsite feedback from consumers.

The partnership of Google and Bazaarvoice to provide product search should work together with paid ratings. Is Google going to allow advertisers to differentiate onsite from comparison sites? Are the advertisers able to manage the rating’s definite aspects? Are the ratings involved with quality scores?

Stacking Extensions

Visual search is sure to improve. The nature of Google allows them the ability to explore. Stacking Extensions among results builds a better experience for users by using more educational visual signs.

A more preferable extension is associated with the plus box products such as product plus box, an extension for local maps, and extensions for forms. Does it include stacking ratings concerning the extension of the plus box? Is it useful for retailers to have these extensions including precise ratings for each product? Does it include hoteliers who utilize map extensions for them to see ratings of property locations?

Real-Time Search

While results are developing into instantaneous search, expect the integration of results within paid search. Is it possible for Microsoft to take advantage of its Facebook share by using the “Like” option with paid results?

Pandora has begun a similar action in its “John Smith Likes this artist” option in its music interface. Facebook friends having similar music preferences are shown below the artist. Imagine if Microsoft will use profile information in matching you with other ratings of your friends with similar profiles.

Reviews are quick in spreading regardless of opinion. While advertisers perform better in using these feedbacks in all digital media, I am sure we can scale them.

This original article is presented to you by LetsTalkSEO.com © 2011

People often mix up Google AdWords with Google AdSense especially if they aren’t familiar with internet marketing. Honestly, when I started internet marketing, I thought of them as similar products by Google. Nevertheless, only one thing made sense to me that time, it was how people kept saying that these two were critical in making passive income.

So, do you wish to ask about what makes Google Adwords different from AdSense?

I will simplify things according to how I understand them. Google AdWords, are ads shown by Google and listed below ‘Sponsored Links’ and similar headings, This is usually located on the upper right corner of the Google page or at the top of the search results. If you have noticed this before and wondered how people place their products or services there, it is simply because they register an account in Google AdWords and are enjoying the results of their AdWords campaign by having plenty of traffic and a more established online presence.

Please do not misunderstand what I’ve said. These are paid ads and the fees charged are small. If there weren’t any, then everyone will take advantage of it and the right portion of the page will be filled with ads instead. Nevertheless, if this is used effectively and with well-researched keywords, you are assured of earning back your investment and making more profit. This is why Google AdWords is recognized as among the best ways to get you to hero sales from zero sales in a short time with almost no effort.

You are only charged once a visitor clicks on any of your ads. This is a reasonable set-up because you will only pay for the ads that get you traffic and sales rather than paying a set amount for none at all. This makes it a reliable and fair system. I advice anyone to research about AdWords online, one day will be enough to get acquainted with the information and then you will be set for a successful business.

It is now time to get acquainted with Google AdSense. it is not the same as AdWords, it even works the opposite way, which is, you will be the one paid! To make it simple, if you own a website or a blog and wish to earn extra, you can insert Google ads on any of your pages. This product, is not yours, it is from them and you will have the opportunity to advertise and promote it by placing it there. If a visitor clicks on the ad, you will earn money. This is a perfect tool for instant money but should not be considered for the long term. If your blog is just for fun or if you own a small site, it will not buy you a house in France! Google AdWords, is for more serious businessmen who want a long term solution to get traffic and sales. It is definitely, one of the fastest ways to succeed.

This original article is presented to you by LetsTalkSEO.com © 2010

To bring traffic to a web site, there are a few components involved. Most importantly, original, well written content and relevant images. Both these components play a crucial role in building site traffic. With the advancement of Web 2.0 technologies, image optimization has gained significant relevancy.

Search majors such as Google and Yahoo! have redefined their search strategies to include images in their search databases and provide end users with the best search results.

A conventional search, therefore, may bring results with images such as photos, maps or product images relevant to the search keywordget="_blank" rel="nofollow" href="http://clickfordetailed.info/keywordwinner-seo">keyword. For this reason, it has become increasingly important for businesses to include images in their Web sites and optimize them using appropriate tools.

The important task in image optimization is to convert the image file to compressed formats so that they are accommodated in the HTML files of the Web site. There are different image slicing and resolution reduction tools that work wonders for different types of images.

Some of the popular image slicing tools are Smush.it, Web Resizer, GIF Bot, RIOT, and PNGOUT. With the help of these tools, you can reduce the size of the image file and save significant space in the server. The small file size will also result in quick loading of the Web site, making the Web browsing an effortless experience for your users.

Images play crucial role in Web site marketing. The power of images as a marketing tool is much higher compared to a text content. An image creates an impression in the eyes of a customer within seconds. With this, it becomes important for each Web site to add relevant picture information in their press releases, articles, blogs, or even the Web site content itself.

An SEO Consultant can recommend using social networking sites such as Facebook, Twitter, and MySpace as an effective image optimization tool because search engines rank these sites higher in the search process.

Simply having images on a site will not do much good for traffic building. The images have to be properly tagged and named. The image file name and the description have to match the image exactly. To ensure visibility in search engines, the file names have to comprise of the most competitive keywords so the images get tagged quickly in the search results.

Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. It seems that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

Google Caffeine, What is going to change?

Of course, Google hasn’t revealed the details of Google Caffeine yet. However, the new index has been live on some test servers and some Google employees also talked about the next index. The following factors might play a larger role in Google’s next index:

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn’t good for your rankings in Google’s current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google’s new algorithm probably will take a closer look at the over-all quality of your website. It’s not enough to have one or two ranking factors in place.

You’ll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role.

Factors like the age of a website, its past history, authority etc. will still play a role in Google’s new index. However, the effect of the different factors on your rankings will shift.

How can you adjust your web pages to Google’s new Caffeine index?

Although Google’s Caffeine update hasn’t been release yet, there are some things that you can do to increase the chances that your website will get good rankings in Google’s new index:

• Remove all spam elements from your web pages. Anything that might be considered spam can and will have a negative effect on the position of your web pages sooner or later. This includes text that has nearly the same color as the background, cloaking and fully automated linking systems.
• Check your website design and the navigation of your website. Your website should have a professional look and feel. The navigation should be easy to understand and your web pages should easily be parseable by search engine spiders. You can test this with the search engine spider simulator in IBP (Select Tools > Search Engine Spider Simulator in IBP’s main window).
• Get links from social bookmark websites. Social bookmark links already play a role in Google’s current algorithm and that role might increase.
• Check your links. You shouldn’t link to websites that look like spammers. It’s better to focus on selected quality links instead of as many links as possible.