How To Turn Traffic Into Customers
by Editorial Staff -
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It is imperative to have a website that is ranked high in order to get more traffic into it. However, it is a well known fact that getting traffic into a website is not an easy task. As one tries to attract customers on the internet towards his products, blogs and ideas; he has to make sure that he is better than his competitors in all aspects.
Though people spend time and money in order to increase the ranking of their site and to have more relative keywords, they often tend to overlook the steps that greatly determine the performance of their site. Once a visitor checks the site, chances are high that he may leave immediately if he was not provided with what he was looking for; thus, rendering all the efforts in driving traffic into the website a waste.
Talking about the people who are involved in PPC campaigns, it is imperative to look into the next steps after the visitor clicks on certain links, since clicks determine their revenue. These marketers can lose big time if the number of click backs are higher than number of visits. Many seasoned webmasters have already acquired the SEO knowledge and skills in this aspect except newcomers who are more concerned with the methods of ranking than thinking about what happens next.
Making the most of traffic into website
Before the time of internet
In the olden days, ruling over a market was relatively easier for producers. The very statement from Henry Ford with regard to Model T Ford, ‘One may have any color, so long as it is black’, talks about the monopoly over the market. The absence of competition and lesser number of choices available for customers were the reasons for such high security to businessmen of the olden times.
The state today is completely opposite
With internet having grown to the sate of the most powerful tool of the present day, anyone can set up an online store within a few days. Thus, this accounts for the fact that each day, hundreds of new websites come into being. Consequently, market of the present times has essentially become a consumers’ market. One can now sit in the comfort of his house and buy what he needs with a click of the mouse.
Taking the above factor into consideration, businesses need to strive to provide customer satisfaction. A business can stay on top only for as long as it is appealing to the customers. An unsatisfied customer can easily switch to its competitors products with ease. The worst part about such developments lies in the fact that since search engine takes all aspects into consideration, these click backs can result in lowering the ranking of the website.
Learn what makes the visitor connected to you
Statistics show that visitors hardly take any time to asses the quality of the site they visit. In the case where they visit a page that does not provide them with solutions they were looking for, chances that they click back to the search page are very high. Unless there are no competitors with regard to the keyword of their interest, they do not waste their time trying to understand complicated sites.
One has to understand the following points when designing a campaign and working to increase traffic:
Numerous options are available to visitors. Make great first impression.
Appropriate graphic design is an important part of the site, as it plays a major role in giving the visitor a good first impression. However, it is to be understood that the ‘appropriate design’ depends on the type of the site and the customers who are targeted. Thus, understanding the visitors’ mentality is the key. As an illustration, one may consider a comparison between two sites; one owned by a fashion designer, whereas the other one runs by a webmaster. It goes without saying that the former one has a better visual design with a glossy touch to it and the second site focuses more on providing academic information to visitors. The aspect common to both designs is that they make available to the visitor what he wishes to see. Thus, understanding the visitors’ needs is most important.
Visitors assess the quality of site quickly. Ease of use.
Once the website appeals to the visitor, next aspect that governs performance is the ease of use of the website. One has to ensure that complexity of any kind needs to be avoided wherever possible, making the site more user friendly. If the navigation of a site seems to complex and the visitor feels that he is unnecessarily wasting his time, he will leave and go to the competitor instead owing to numerous choices.
Visitors do not have the patience to think. Differentiate yourself.
The key point a businessman needs to answer from a buyer’s point of view is what differentiates his products from that of his competitors and provides the customer a strong reason to buy from him. This is an important aspect, as a customer would buy from a particular seller only when he feels that the best value for his money is provided.
Mentioning the exact reason as to why a visitor must buy from you, on the main page of the website, increases the chances of making the sale as compared to the scenario wherein the customer needs to search for the solution on his own.
How to use what you know to get more traffic into the website
1. Use of the right design
It is a rule in business to be better than the competitors in all possible manners. Thus, having a look at their strategy and implementing ideas from there with a newer touch would be of great help. Learn more about the targeted market. It would be wise to have an exact idea about the visitors and their demographic background. Use of various surveys and polls would ensure that a good analysis is achieved. Check out the response of people to two different designs with the use of tools like Google optimizer.
Rinse and repeat
The safest approach to web design would be to learn from the past and implement the ideas that have worked before. It would be a good investment to hire designers who understand the subject completely, rather than the ones who focus on unimportant aspects as compared to what is actually required.
2. Make sure that the site can be used with ease
Referring to the ‘ease of use’ section above would be advisable. Keeping track of the users and the pages they visit; looking into the pages checked by test users would ensure that complications of any kind are brought into light soon and are rectified.
3. Ensure that the site appeals to the user and provides him with a strong reason to buy.
Factors to consider here are the uniqueness of your offer as compared to that of your most successful competitors, appeal of the pitch and etc.
The key points need to be made evident to the visitor and the use of elevator pitch would come in handy. Prepare various pitches and then rehearse them with friends to arrive at the most compelling and appealing one. Once you get the best one, transfer it into a video or audio file before loading it on to the website.
In addition to the above mentioned steps, responding well to the queries and complaints put across by customers is also an important part of the guidelines that help in attracting traffic into the website.